THE PERCEPTION JOURNAL
Fair to the farmer. Fair to you.
Thoughts on coffee from Ali, South London.
People & origin · 6 minute read
Ali at Perception explains Fairtrade coffee, farm-gate prices and living income. What to ask your roaster before calling a coffee fairly traded.
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Price & perspective · 5 minute read
Why specialty coffee costs more, what Perception members actually pay and when a £35 coffee membership saves money. Real bag prices, fees and delivery included.
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Home & ritual · 6 minute read
A practical home coffee guide from Ali at Perception: cafetière and pour-over recipes, a 15g to 250g starting ratio, grind advice and honest cost per cup.
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